Turn Leadership Into Aligned Execution
Improvement partners with high-achieving CEOs and their teams to transform misalignment, disengagement, and inefficiency into strategy-driven results, unlocking their full potential through Freedom-Centered Leadership, creating inspired alignment, wholehearted engagement, and unstoppable momentum
TRUSTED BY
What Problems Do We Solve with Our Approach?
Since 1997, WorldBlu has taught our award-winning, Freedom at Work® leadership strategy to CEOs and their teams globally, driving breakthrough growth, cultivating world-class leaders, and developing cultures people love. Let us show you how.
Leadership
Development
Culture
Transformation
Engagement & Retention
Personal
Accountabilty
Quality
Decision-Making
Collaboration
& Trust
Agility
& Scalability
Mental
Resilience
What Benefits Do We Achieve For Our Clients?
Our award-winning Freedom at Work leadership strategy averages 700% greater revenue growth compared to S&P 500 companies over three years as well as:
Leadership
Excellence
Healthy
Cultures
Ownership
Mindset
Organizational
Democracy
Decentralized
Teams
Scalable
Culture
Organizational
Resilience
Breakthrough
Growth
Where do you want to begin your leadership journey with us?
For CEO & Executive Leaders
Become a Certified Freedom-Centered Leader
Join the Movement
Become a Certified Freedom-Centered Organization
What is Your Leadership Style?
Quiz: Do you Lead with Freedom or Fear?
Transform Your Team, Transform Your Company
Develop Your Team's Freedom-Centered Leadership Skills
Ignite Your Team
Book a Leadership or Culture Workshop
Our Award-Winning Approach
What is the Freedom at Work Leadership Strategy?
Explore Client Results
Get Inspired with Success Stories
Scale Your Coaching Business
Become a WorldBlu Certified Partner
About | Our Purpose, Vision & Story
Meet WorldBlu
Explore the #1 Leadership Style
Get The Freedom at Work Book
Our awards and global recognition
Select Clients Worldwide
Leading with Freedom at Work
Our Standard
Lead with Freedom & Grow Your Company
WorldBlu certified Freedom-Centered CEOs and their teams have the power to transform our workplaces and world through how we lead our businesses each day.
Join the movement to transform business growth with one billion people living, leading, and working in freedom rather than fear around the world.
Here's why CEOs love the Freedom at Work® Leadership and Culture Strategy
With Freedom at Work, we've grown more than 12x. Our growth and success is a direct result of the democratic Freedom.
MATT PEREZ
COO Emeritus | Nearsoft Encora
As a result of WorldBlu's Freedom at Work leadership training, we grew 63% in one year.
NATHAN DONALDSON
CEO | Boost
Thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $3 billion.
GARRY RIDGE
CEO Emeritus | The WD-40 Company
Freedom at Work has helped us grow on average 23% each year, totaling 701% growth over 10 years.
MATTHEW GONNERING
CEO | Widen, an Acquia Company
Freedom at Work ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.
DALLAS KASHUBA
CEO | DREAMHOST
Get Traci Fenton's Newest Book
The top CEOs worldwide are shifting from hierarchical to democratic leadership that is more decentralized, collaborative, adaptive, and scalable. Get inspired by companies practicing the Freedom at Work leadership strategy worldwide and discover how to bring it to your team.
FEATURED IN
Join the Movement of
WorldBlu Certified Companies
Leading with Freedom
ENCORA NEARSOFT
Hermosillo, Mexico
THE WD-40 COMPANY
San Diego, CA
WIDEN
Madison, Wisconsin
DAVITA
Denver, Colorado
GRUPO ELEKTRA
Mexico City, Mexico
BOOST
Wellington, New Zealand
BRUNO SCHILLIG
Buenos Aries, Argentina
ACHIEVERS
Toronto, Canada
ADEC
Port-Au-Prince, Haiti
REV ASIA
Kua Lumpar, Malaysia
AIESEC INTERNATIONAL
Montreal, Canada
NEW BELGIUM BREWING
Fort Collins, CO
LATRO
Istanbul, Turkey
MINDVALLEY
Tallinn, Estonia
15FIVE
San Francisco, CA
Upcoming events
December 16, 2025
Announcing the WorldBlu Freedom-Centered Organizations Leadership + Culture 2025 Award Winners
Lead with Freedom Tips
MOST FEAR-BASED ORGANIZATIONS DON'T HAVE CORE VALUES. BUT WHAT IF YOU TOOK YOUR CORE VALUES AND TURNED THEM INTO AN ACTUAL PLEDGE THAT YOUR TEAM UPHOLDS? ONE THIRTY-PERSON WORLDBLU CERTIFIED DIGITAL ADVERTISING AGENCY IN PENNSYLVANIA DOES JUST THAT WITH THEIR “PROMISES PLEDGE," WHICH STATES WHAT EMPLOYEES WILL PROMISE TO DO FOR OTHER EMPLOYEES, PARTNERS, AND EVEN VENDORS.
- from Freedom at Work by Traci Fenton
ORGANIZATIONS AND TEAMS NEED CLEAR PROCESSES AND GUIDELINES FOR MAKING SMART, STRATEGIC, AND NON-REACTIONARY DECISIONS. AT A WORLDBLU CERTIFIED PRODUCT-SOFTWARE DEVELOPMENT COMPANY BASED IN MEXICO, THEY HAVE A DECISION MATRIX THAT GUIDES THEIR DECISION-MAKING PROCESS. THE DECISION MATRIX OUTLINES THE TYPES OF DECISIONS TO BE MADE AND WHO SHOULD MAKE THEM.
- from Freedom at Work by Traci Fenton
MOST FEAR-BASED ORGANIZATIONS DON'T HAVE CORE VALUES. BUT WHAT IF YOU TOOK YOUR CORE VALUES AND TURNED THEM INTO AN ACTUAL PLEDGE THAT YOUR TEAM UPHOLDS? ONE THIRTY-PERSON WORLDBLU CERTIFIED DIGITAL ADVERTISING AGENCY IN PENNSYLVANIA DOES JUST THAT WITH THEIR “PROMISES PLEDGE," WHICH STATES WHAT EMPLOYEES WILL PROMISE TO DO FOR OTHER EMPLOYEES, PARTNERS, AND EVEN VENDORS.
- from Freedom at Work by Traci Fenton
ORGANIZATIONS AND TEAMS NEED CLEAR PROCESSES AND GUIDELINES FOR MAKING SMART, STRATEGIC, AND NON-REACTIONARY DECISIONS. AT A WORLDBLU CERTIFIED PRODUCT-SOFTWARE DEVELOPMENT COMPANY BASED IN MEXICO, THEY HAVE A DECISION MATRIX THAT GUIDES THEIR DECISION-MAKING PROCESS. THE DECISION MATRIX OUTLINES THE TYPES OF DECISIONS TO BE MADE AND WHO SHOULD MAKE THEM.
- from Freedom at Work by Traci Fenton